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I'm a UX Designer passionate about making technology simple, useful and enjoyable.

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Naturally curious, I seek strategic and creative solutions that connect people and make digital experiences stress-free, pleasant, and - who knows - even a little fun.

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Professional experience 
  • UX Designer at B8ONE (July/23 - August/25)

Created wireframes and navigation flows for web and mobile, collaborated with design and development teams to deliver intuitive solutions, and analyzed usability metrics to enhance ongoing projects. At B8ONE, I have the opportunity to work on projects with leading companies, such as:

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  • UX/UI Designer at AME (August/25 - present)

- Design and improve accessible digital experiences for the Deaf community, working on ICOM, a real-time sign language interpretation platform.

- Conduct user research (interviews, journey mapping, usability testing) to understand challenges and inform human-centered design decisions.

- Collaborate with multidisciplinary teams, interpreters, and stakeholders to create inclusive, intuitive, and usable solutions.

- Translate complex accessibility needs into clear interfaces and communicate design decisions, advocating for accessibility as a shared responsibility.

Academic background
  • UX Research Specialization (University of Michigan - 2023)

  • Bachelor's Degree in Design (FMU - 2023 - present)

  • UX Design Professional Certificate (Google - 2022)

  • Postgrad in UX Design  (Instructional Design Institute - 2022)

  • UI/UX Specialization (California Institute of Arts - 2022)

  • Interaction Design Specialization (UCLA - 2022)

Skills

User Research & Testing

Investigating real needs through interviews, testing, and research to create user-centered experiences.

Strategic Design & Problem-Solving

Turning complex challenges into intuitive and effective solutions, balancing business, technology, and user needs.

Prototyping & Interaction

Creating wireframes and functional prototypes in Figma, refining details and validating ideas before development.

Heuristic Analysis & Usability

Evaluating interfaces, identifying issues, and proposing improvements based on heuristics and best practices.

Communication & Collaboration

Aligning with stakeholders, defending design choices, and working in multidisciplinary teams.

Recent work
Improving the registration interface for a more intuitive bike rental experience
3 mins read

Discover how I tackled a personal challenge by redesigning the initial registration area of a bike rental app. With simple, effective improvements, I enhanced the user experience, making it more intuitive and accessible. Curious to see the details? Click to explore the full project!

Timeline: 2 days
Role: UX Designer (reviews analysis, interviews, heuristic evaluation, personas e UI improvements)

This is a non-commercial project created for study purposes.

Redefining the online shopping experience: UX analysis for a makeup e-commerce
8 mins read

I conducted a heuristic analysis, followed by a usability test on the purchase flow of a makeup e-commerce site. After redesigning the layout in Figma, I ran additional tests, resulting in significant improvements in the site's usability. Click below to explore the full project and see the before-and-after results!

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Impact: 
  • 60% reduction in checkout time 
  • 38% decrease in add-to-cart time 
  • 16% increase in task completion
  • 75% increase positive interactions with the buy box 
Timeline: 2 weeks
Role: End to end UX process
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UX study and product page redesign for a furniture e-commerce
6 mins read

In this furniture e-commerce project, I used data insights and user-centered design. I analyzed heatmaps and session recordings to identify pain points, conducted competitor benchmarking, and created a strategic wireframe to improve user interaction and conversion rates. The results? Faster add-to-cart times, higher engagement with product details, and smoother navigation. See the full analysis below!

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Impact: 
  • 38% increase in CTA clicks
  • 44% increase in clicks on shipping
  • 48% increase in product description tab clicks
  • 32% faster time for users to add products to the minicart
Timeline: 1 week
Role: UX Designer (data analysis, benchmarking and wireframes)
Redesigning the homepage: heuristic analysis, benchmarking & wireframe

In this project for an appliance store, I am redesigning the homepage to make it more user-friendly and engaging. Before creating the wireframe, I conducted a heuristic analysis and benchmarking.

Role: UX Designer (heuristic analysis, benchmarking and wireframes)
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Wanna say hey? :)
Pop me an email at flavialimaux@gmail.com
I'd love to hear from you!
Currently based: Brazil - and the internet!
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This website was created by me – with love and pixel by pixel – in 2025.
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